A Beginner’s Guide to the 12 Spiritual Archetypes

A Beginner’s Guide to the 12 Spiritual Archetypes

ADVERTISEMENT Carl Jung identified 12 spiritual archetypes that represent fundamental human motives as well as the forces that drive our aspirations and ambitions. These archetypes have such a strong emotional resonance with us that we carry on telling stories about...
The Challenge Of Faith

The Challenge Of Faith

During my senior year in high school, on Sundays, I was the “youth leader” at the local Methodist Church. I’d been voted into the position mainly, I think, because I had strong opinions about the world, and seemed to be the only one in the Youth Group to say much. The...
Magician Brand Archetype: Everything You Need to Know

Magician Brand Archetype: Everything You Need to Know

ADVERTISEMENT The Magician Brand Archetype brings dreams to life by understanding how the world works and values magical moments. Magician brands have transformational power. It is fairly typical for them to exhibit spiritual or psychological characteristics. They...