Hero Brand Archetype: Everything You Need to Know

Hero Brand Archetype: Everything You Need to Know

ADVERTISEMENT The primary motivation of the Hero Brand Archetype is to demonstrate their value, and their greatest fears are failures and appearing weak. Be it on the battlefield, the baseball game, or the political stage, the Hero is determined to make his or her...
Three Types of People Revisited

Three Types of People Revisited

In the Spiritual Exercises there is a meditation on “three types of people.” I think we are misled, though, by Ignatius naming these people as static “types” rather than dynamic beings, types of persons who cross some line and supposedly become forever. In this life,...
The Trouble With Answers

The Trouble With Answers

I’m going to go out on a limb here and say that the devotion to answers has prevented discovery, greatly hindered innovation, and basically kept the human race planet-bound when for the last 300 years we could have been exploring the stars. I know. Kind of a sweeping...
The Great Commandment

The Great Commandment

St. Ignatius begins the Spiritual Exercises with the essential principle that God’s love is unconditional. Adding two words, “for me,” made it intensely personal. I prayed for the grace to be able to see and was confronted by the memory of an eye exam. The memory was...
Make Life A Meditation

Make Life A Meditation

I somewhat cynically used to say in my youth that unconscious meditation, the kind we all do when we are obediently serving The Matrix, is the single most untenable problem in human history. I’ll agree with that now in my mature years with the exception that...